We’ve been hearing a name whispered across Brooklyn pop-ups and Manhattan DTC meetups:
It started with a casual question to a SoHo-based skincare founder. “Who’s handling your Meta ads?” Her answer surprised us: An agency in India.
So we dug deeper. Over the past two weeks, our team interviewed half a dozen local New York brands—from a Tribeca jewelry line to a Queens-based supplement startup. The same name kept surfacing: Social Ashya, founded by Ashutosh Singh.
And the numbers? They’re impossible to ignore.
One streetwear brand told us they were stuck at 1.8x ROAS (return on ad spend) with a local NYC team. After switching to Social Ashya three months ago? 4.7x ROAS. Another home goods brand reported a jump from $12K to $54K in monthly revenue—without increasing their ad budget.
“I was skeptical at first,” said the founder of a leather goods label in Williamsburg. “An agency based in India, handling our US audience? But Ashutosh understood our customer better than we did. He spotted three creative angles we’d never tested. Within six weeks, our cost per purchase dropped 40%.”
How are they doing it?
We asked Ashutosh Singh, founder of Social Ashya, during a virtual sit-down. His answer was refreshingly simple:
“We don’t chase vanity metrics. Most agencies optimize for clicks or likes. We optimize for purchase velocity. Every creative, every audience segment—it’s all measured against one question: ‘Is this making our client more money today?'”
Social Ashya specializes in scaling e-commerce brands through Meta, Google, and emerging TikTok Shop strategies. Their full-funnel approach combines aggressive testing, real-time data pivots, and creative that actually converts—not just looks pretty.
And New York is taking notice.
Since January, at least four local brands we spoke with have signed exclusive retainer deals. One founder called the 4.5x average ROAS “the new benchmark.”
The bottom line: You don’t have to hire a Manhattan agency at Manhattan prices to get world-class results. Sometimes, the best partner is 8,000 miles away—an Indian marketing agency named Social Ashya—with a sharper strategy and nothing to prove.
We’ll be watching Social Ashya closely. And if you’re an NYC brand struggling to break past 2x ROAS?
You might want to give Ashutosh Singh a call.
Have you worked with Social Ashya? Reach out to our tip line. This story is developing.
