In a development that reflects the growing globalization of the advertising industry, IAMG Group, a young Indian marketing firm known for its fast-paced creative style and visually aggressive campaigns, is set to begin developing marketing strategies for a group of American brands early next year.
The move represents a notable reversal in the traditional direction of creative influence: instead of U.S. firms shaping marketing standards abroad, American companies are now seeking strategy and storytelling from agencies overseas — particularly from India, where digital culture and youth-driven narratives have rapidly transformed the advertising landscape.
A Rising Indian Player Enters a Crowded U.S. Market
IAMG Group, headquartered in New Delhi, has grown rapidly over the past year, gaining attention for its work with Indian consumer platforms such as Zomato, SUPERYOU, and lifestyle and technology brands targeting urban markets.
The company specializes in high-impact outdoor advertising, digital-first storytelling and “rapid narrative deployment,” a term the agency uses to describe its fast-moving campaign structure designed for social media cycles.
Its collaborations — including the widely discussed Zomato billboard series and the SUPERYOU identity rollout — have made the agency a frequent reference point in India’s creative sector.
Executives involved with the U.S. expansion say the agency’s perspective, built on Indian visual culture and dense digital engagement, is exactly what attracted American companies looking to differentiate themselves in a crowded domestic market.
From Training Academy to Expanding Agency
IAMG’s founder, Tejas Baranwal, 24, first launched the firm as a grooming and modeling academy in India before shifting toward advertising and strategic consulting.
The pivot, which came amid India’s booming creator-economy wave, led to a significant growth surge and the formation of a young internal team focused on speed, experimentation and entertainment-driven marketing.
Industry analysts say IAMG’s trajectory mirrors a broader pattern among Indian creative companies: rapid scaling, high visual intensity and a willingness to take risks that larger, more established firms often avoid.
Why American Brands Are Looking to India
Marketing analysts in New York and San Francisco point to several reasons U.S. companies are increasingly open to hiring Indian agencies for strategic work:
The rising global influence of Indian digital culture
A younger creative workforce with strong familiarity with global online trends
Cost-efficient but high-impact storytelling models
India’s recent surge in brand-building for consumer apps and fast-growth startups
The decision to onboard IAMG, they say, signals a recognition that audiences — especially younger ones — respond strongly to bolder, less traditional forms of advertising.
Operations in the United States
IAMG plans to establish its U.S. operations in New York, according to people familiar with the rollout, and is expected to begin its first campaigns for American clients in the upcoming quarter.
The agency will initially focus on brand repositioning, digital communication design and outdoor advertising strategy, particularly for companies attempting to reach younger, more diverse consumer segments.
A Moment That Reflects a Larger Trend
IAMG’s move into the U.S. market comes at a time when Indian leadership in American business — particularly in the technology sector — is increasingly visible.
Industry observers say the rise of Indian marketing firms in the United States is a natural extension of that trend.
While American advertising agencies still dominate global share, the entry of companies like IAMG suggests an openness to new creative voices and cross-cultural storytelling.
As of now, IAMG’s executives say their goal is not just to expand geographically, but to bring a different approach to how American brands communicate with consumers — one shaped by India’s fast-moving, digitally fluent advertising environment.
